Public Relations

How you interact with your audiences and stakeholders shapes public perception, boosts credibility, and protects your organization during crises. By effectively managing relationships and addressing issues proactively, PR enhances a company’s reputation, drives loyalty, and ultimately contributes to long-term success in a competitive marketplace.

Strategic Communications

In the age of information overload, how do you break through? No matter how good your message, it won’t be heard unless it reaches the right audience, at the right time, in the right way. The right plan ensures clear, consistent messaging that aligns with your values and goals. It builds trust with your stakeholders, enhancing your reputation in both good times and crises. By anticipating challenges and addressing them proactively, strategic communications protects and elevates your brand.

Media Relations

For the past 30 years, we’ve worked directly with media in Ohio and throthe country. We can help strengthen media relations by building meaningful connections with journalists, editors, and influencers, ensuring your story reaches the right audiences. We craft compelling pitches, secure media coverage, and manage interviews to enhance your visibility and credibility. Strong media relations are important because they amplify your brand’s message, shape public perception, and position your company as a trusted industry leader. By fostering these relationships, we help you achieve positive, impactful media exposure.

Media Training

When everyone has a cell phone and a social media account, anything you say can become a matter of public discourse. Don’t make the mistake of assuming media training is just for the C-Suite—a company-wide media policy that is clearly articulated to all employees is essential. Well-trained employees reduce the risk of miscommunication and are prepared to handle tough questions with ease, allowing you to maintain control of the narrative. We provide tailored media training, coaching your team in interview techniques, message delivery, and handling difficult situations, helping to protect and enhance your company’s reputation in the media spotlight.

Crisis Communications

In times of crisis, clear, timely, and transparent communication is essential to mitigate damage and maintain stakeholder trust. Kestrel’s battle-tested team can help you develop a tailored strategy that prepares you for potential crises and ensures clear, consistent messaging. We offer real-time support in managing media relations, stakeholder communication, and social media responses. By crafting effective statements and guiding you through difficult situations, we help protect your reputation, minimize damage, and rebuild trust with your audience.

Reputation Management

When your reputation takes a hit, Kestrel can help with proactive strategies that build trust and credibility. We monitor public sentiment, create consistent, positive messaging to shape your brand image, and help you manage media relations. In times of crisis or negative publicity, we act swiftly to mitigate damage, restoring stakeholder confidence and protecting your reputation. With our expert guidance, you can stay ahead of potential issues and maintain a strong, positive public perception of your business.

Executive Positioning

Strong leaders enhance the credibility and influence of your organization and directly impact your reputation and success. We can help you make the right connections, positioning your executives as thought leaders through media placements, speaking opportunities, and tailored content, all of which helps enhance their visibility, shape industry narratives, influence decision-making, and strengthen relationships with key audiences—ultimately driving growth and competitive advantage.

Message Development

We approach message development by understanding your organization’s core values, goals, and target audiences. We collaborate with you to craft clear, concise, consistent, and impactful messages that resonate with stakeholders. We ensure that each message aligns with your overall identity and addresses key concerns or opportunities. By focusing on consistency and clarity, we help you communicate effectively across all platforms, which in turn strengthens your voice and enhances your public perception.

Internal communications

We help our clients develop strong internal communications practices that are aligned with their values and culture, and serve to keep employees informed, engaged, and motivated. Using clear, consistent messaging, we help you create and foster transparency and collaboration and streamline channels for effective two-way communication. By improving internal communication, we help boost employee morale, strengthen organizational alignment, and enhance overall productivity.

Success Stories

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