Kestrel Insights
Welcome to Kestrel Insights, your resource for expert analysis and actionable advice on strategic communications and public relations. Here, we explore emerging trends, share best practices, and provide thoughtful commentary on the issues shaping our field. Whether you’re navigating a public relations challenge, seeking to elevate your advocacy efforts, or looking to stay ahead of industry developments, our insights are designed to inform, inspire, and empower. Dive into our collection of articles for fresh perspectives and proven strategies to help your organization communicate with confidence and clarity. Let’s shape the conversation—together.
Weak messages lead to bad situations.
Weak messages don’t just fizzle, they have real consequences. Whether crafting a strategic communications plan or a PR
AI and Public Relations – Specter or Solution?
Artificial intelligence evokes the specter of robots taking over the world. But
How to Answer the Questions You Really Don’t Want to Answer
If you spend any time speaking with the media, chances are you’ve
Is Strategic Communications Consulting Just Hot Air?
What are you saying? How are you engaging the people that matter? And do people hear and believe what you’re saying? Read on to see how strategic communications consulting gets to the bottom of these questions.
The Problem with Timelines
You’re excited. You’re about to announce a big new project. It only seems natural to announce a completion date, too. Read on to see why that promise can become a problem for your credibility and public trust.
How to Select a PR Consultant
Whether you’re launching a public education campaign or cleaning up a public relations mess, the choice of a PR firm can make or break your efforts. Read on for what to look for and what to do if you’re wondering, “Is it too late?”