What We Do

With a proven track record of success, Kestrel is your trusted partner in achieving meaningful impact. We specialize in strategic public affairs consulting that addresses complex challenges with clear, actionable strategies designed to cut through the noise. Our team crafts specific, measurable solutions tailored to your goals, ensuring your message resonates with key audiences and drives real results. Whether you’re shaping public opinion, influencing decision-makers, or building momentum for your mission, Kestrel provides the expertise and tools you need to succeed.

Strategy

We provide an objective analysis of your current strategies and identify areas for improvement. Then we provide tailored solutions that align with the your mission, streamlining messaging and tactics to effectively engage target audiences and drive progress toward key organizational goals.

Advocacy

The era of constructive dialogue and compromise feels like a distant memory. This shift in governance extends far beyond Washington, with conflict and gridlock now common in statehouses and city councils across the nation. Overcoming these obstacles requires a combination of proven strategies and fresh perspectives, and that's where we come in.

Public Relations

Smart public relations goes beyond generating headlines—it’s about cultivating meaningful, lasting relationships. It means anticipating challenges, identifying opportunities, and delivering the right message at precisely the right moment. Rooted in authenticity and transparency, effective PR builds trust and credibility, ensuring your brand resonates with key audiences. More than just managing perceptions, smart PR strategically shapes them to align with your mission, drive engagement, and achieve your goals.

Ballot Issues

Ballot issue consulting transforms bold ideas into actionable campaigns that inspire and mobilize voters. It’s about crafting a clear, compelling narrative that resonates with the grassroots while strategically engaging key audiences. Success in ballot campaigns demands more than just a good strategy—it requires a deep understanding of the political landscape, voter behavior, and the nuances of effective communication. With the right approach, you can cut through the noise, galvanize public support, and drive meaningful change at the ballot box.

Success Stories

Frequently Asked Questions

We’re happy to answer any question that may help you make an educated decision about hiring a public affairs firm. Here are some of the questions we’re asked more frequently.

You should consider hiring a PR firm if you’re launching a new product, rebranding, entering a new market, dealing with a PR crisis, or if you want to raise your brand’s visibility and reputation but lack in-house resources, or simply want a fresh perspective.
We work for wide variety of clients, including corporations, colleges and universities, industry and trade associations, nonprofits, and coalitions of like-minded stakeholders. We’ve worked in just about every major industry sector, and we specialize in matters in the public affairs space.
Success is usually measured through increased media coverage, positive brand mentions, improved online reputation, growth in social media followers and engagement, and achieving specific business goals such as the passage of legislation or success at the ballot box. We’ll work with you from the start to identify your goals and objectives, and define clear metrics.
Hiring a PR firm alongside in-house staff provides additional expertise, fresh perspectives, and expanded media connections. A firm can offer specialized skills, manage large campaigns, or handle crises more effectively. You get to leverage our years of experience crafting compelling narratives, navigating crises, and extensive relationships with the media. This partnership also frees up your internal team to focus on day-to-day tasks while the firm drives strategic initiatives.

We may not be experts in your industry, but we are experts in solving problems. We bring an objective, expert perspective, guiding decision-making and aligning strategies with long-term goals. By analyzing trends and internal processes, we provide actionable insights that drive efficiency, innovation, and competitive advantage.

The good news is that it’s never too late for our firm to step in. We have experience crafting rapid-response strategies, managing media narratives, and mitigating damage.That said, the sooner you can get us involved, the better. We specialize in crisis planning, and can help you develop a comprehensive, detailed crisis communications plan, so when you find yourself in the midst of chaos, you can respond quickly, effectively, and consistently, protecting your reputation and maintaining trust with your most important audiences.
This truly depends on your situation and what you’re looking for. Many firms work on long-term retainers, but you can also find firms willing to work on short-term or project-based contracts. A longer relationship often yields better results, but a shorter engagement might be a good way to test compatibility and effectiveness.

Like our namesake, we’re small but we’re fierce. And what we do, we’re the best. We leverage our strength and experience on your behalf. By assembling cross-functional teams and utilizing innovative tools, we can deliver tailored solutions that adapt to your evolving needs, ensuring efficient project management and impactful outcomes.

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How can we help you create a winning strategy?
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