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Kestrel Insights

Welcome to Kestrel Insights, your resource for expert analysis and actionable advice on strategic communications and public relations. Here, we explore emerging trends, share best practices, and provide thoughtful commentary on the issues shaping our field. Whether you’re navigating a public relations challenge, seeking to elevate your advocacy efforts, or looking to stay ahead of industry developments, our insights are designed to inform, inspire, and empower. Dive into our collection of articles for fresh perspectives and proven strategies to help your organization communicate with confidence and clarity. Let’s shape the conversation—together.

However you decide to remind yourself, remember that weak messages lead to bad situations!

Weak messages lead to bad situations.

By Jonathan Varner This is the arm of my friend and barber, Marisa. She’s been cutting my hair

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AI evokes the image of robots taking over the world, but it's the robots we don't see that will have the most change

AI and Public Relations – Specter or Solution?

Artificial intelligence evokes the specter of robots taking over the world. The

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How to Answer the Questions You Really Don’t Want to Answer

If you spend any time speaking with the media, chances are you’ve

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Is Strategic Communications Consulting Just Hot Air?

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A manager reviews the plan to determine the problem with the timeline

The Problem with Timelines

You’re excited. You’re about to announce a big new project. An important new program. A large-scale construction project.

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Selecting a PR consultant can help manage the journalists with microphones and video cameras at your next press conference

How to Select a PR Consultant

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